Martha Guzman is an arts and culture marketing and communications strategist in Southern California whose career spans nearly twenty years. She has previously held in-house roles at The Broad, the Music Center's Grand Park, South Coast Repertory Theatre, and the Museum of Latin American Art, among others. She has planned and executed marketing and communications campaigns for exhibitions, programs, live performances, and a variety of events, both small and large. She has also worked in partnership with community nonprofit organizations.

 

Additionally, Martha served as an adviser for a marketing research project with The James Irvine Foundation. The project sought to help arts organizations throughout California create a greater level of engagement with multiethnic communities, particularly the Latin community.

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Martha holds a Bachelor of Arts in journalism, a Master of Arts in English literature, and a certificate in nonprofit management. She is fully bilingual in English and Spanish.

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