Martha Guzman is an arts and culture marketing and communications strategist in Southern California whose career spans nearly twenty years. She has previously held in-house roles at The Broad, the Music Center's Gloria Molina Grand Park,  and the Museum of Latin American Art, among others. She has planned and executed marketing and communications campaigns for exhibitions, programs, live performances, and a variety of large and small-scale events. She has also worked in partnership with community nonprofit organizations.

 

Additionally, Martha served as an advisor for a marketing research project with The James Irvine Foundation. The project sought to help arts organizations throughout California create a greater level of engagement with multiethnic communities.

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Martha holds a Bachelor of Arts in journalism, a Master of Arts in English literature, and a certificate in nonprofit management. She is fully bilingual in English and Spanish.

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